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Cotton needs 2.700 liters of water to produce. But how much water is that? In reality I could not place that number into a relatable amount. Is it showering for 10 minutes or 10 hours? How many times could I do the dishes with that much water?

To put this abstract number into a relatable one I recorded how long it takes to leave my tap open for 2.700 liters. The video above show this process with a timer and liter calculator in the corner.